The 18th meeting of the PRIMAR Marketing Working Group (PMG) took place in Helsinki, Finland, on 8 and 9 April 2026. HHI was represented at the meeting by Branka Muratović and Anja Perkušić.
Throughout the two-day event, HHI representatives actively engaged in discussions regarding PRIMAR’s current projects and strategic goals for 2026. Key agenda items included product development, marketing initiatives, S-100 training, pricing models, and sales analysis.
The sessions also covered specialised training for the PRIMAR Portal and collaboration with distributors and OEM partners, with a specific focus on S-100 upgrades and market communication. Furthermore, the Working Group reviewed the status of PRIMAR services, addressed ongoing product and distribution network queries, and facilitated an exchange of updates on individual member activities.
As a long-standing member of PRIMAR, HHI’s participation in the Marketing Working Group reaffirms its commitment to the development of shared services. This involvement also continues to strengthen international cooperation in the distribution of Electronic Navigational Charts (ENCs) and the next generation of hydrographic products.